Monday, June 18, 2018
long form video content

How B2B Brands are using Long Form Video Content?

In 2010 Procter & Gamble was inducted into the Broadcasting & Cable Hall of Fame for its work in creating soap operas and mini-series...
Explainer Videos

How Explainer Videos Can Help Your Marketing Campaign

Video is a priceless marketing tool. Explainer videos tell your customers (or potential customers) everything they need to know about your product or service....
Lead Magnet

How to Create a Lead Magnet That Your Clients Will Love

Lead magnets are the backbones of many SUCCESSFUL email marketing campaigns. Essentially, they’re an incentive, or “opt-in bribe” that you offer to potential clients in...

Content AI: Artificial Intelligence for Content Marketing

Right this very moment, someone somewhere is writing a headline for an article that they have penned down after painstakingly spending hours to research...
email signature marketing

7 Do’s and Don’ts of Email Signature Marketing

Did you know that every single day, approximately 144.8 billion emails are exchanged? And what’s more mind-blowing is that 84% of this mails end...

Fidget Spinner: From a Trend to a Fad

Henrik Vejlgaard, author of best-seller 'Anatomy of a Trend' defines a trend as a social process in which style or taste changes. For a...
Video Marketing India

State of Video Marketing in India: Infographic

Video has to be the best-kept secret in India with over 232 million active internet users we have a huge appetite for video consumption. Last...
bite-sized content

5 Tips to Build Bite-Sized Content

With attention spans getting shorter marketers have a tougher task to reach & engage consumers. We have moved from 30-second elevator pitches to 8-second...

What Makes The Brand Newsroom Model Work?

French Novelist, Gustave Flaubert was known for his scrupulous devotion to style and aesthetics. He practiced the principle of finding "le mot juste" ("the right word"). Gustave...
Ripple Effect

Planning for the Ripple Effect Video Strategy

Marketers still seemed to be intrigued with the idea of creating a viral. If you are into marketing chances are that you have already...
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