long form video content

How B2B Brands are using Long Form Video Content?

In 2010 Procter & Gamble was inducted into the Broadcasting & Cable Hall of Fame for its work in creating soap operas and mini-series...
Lead Magnet

How to Create a Lead Magnet That Your Clients Will Love

Lead magnets are the backbones of many SUCCESSFUL email marketing campaigns. Essentially, they’re an incentive, or “opt-in bribe” that you offer to potential clients in...
email signature marketing

7 Do’s and Don’ts of Email Signature Marketing

Did you know that every single day, approximately 144.8 billion emails are exchanged? And what’s more mind-blowing is that 84% of this mails end...
Generation Swipe

Generation Swipe: What Toddlers Know That We Don’t?

Generation swipe is about an entire generation of toddlers and kids who understand  devices and technology better than most of us do. My nephew was...

What Makes The Brand Newsroom Model Work?

French Novelist, Gustave Flaubert was known for his scrupulous devotion to style and aesthetics. He practiced the principle of finding "le mot juste" ("the right word"). Gustave...
Explainer Videos

How Explainer Videos Can Help Your Marketing Campaign

Video is a priceless marketing tool. Explainer videos tell your customers (or potential customers) everything they need to know about your product or service....
Best Content Marketing Campaigns

4 Best Content Marketing Campaigns of 2016

From the rise of Snapchat to the launch of 360-degree videos on Facebook. 2016 has been an exciting year for marketers. The average viewing...
Video Marketing India

State of Video Marketing in India: Infographic

Video has to be the best-kept secret in India with over 232 million active internet users we have a huge appetite for video consumption. Last...
Sales Funnel

10 Ways to Increase Your Sales Funnel Conversion Rate

What moves customers to click through e-commerce pages and add items to their cart? What makes them abandon a page and look elsewhere? What...
bite-sized content

5 Tips to Build Bite-Sized Content

With attention spans getting shorter marketers have a tougher task to reach & engage consumers. We have moved from 30-second elevator pitches to 8-second...
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