Founders Influence

Brand Equity & Founders Influence

Fresh out of business school in 2009, I had heard out of this new advertising agency which was in the news for its...
Copywriters

Copywriters: Dying Breed of Professionals

Many see copywriting as a dying art and we the client are to some degree responsible for it. Ask an agency professional, and you...

Windows 8 Live In Action

Windows 8 not only has a better user interface but has also seamlessly integrated the web onto your personal computer experience. Check the consumer preview below:   [youtube...
Prankvertising

Prankvertising

Prankvertising involves using marketing stunts or tactics which enable the band to break through the clutter, confusion and complexity of modern media to titillate...
Evaluate Design

How To Evaluate Design And Ad Creatives?

When was the last time you emailed someone a creative and the reply you got is "It's just not working for me."? If you...
kerala-elections-campaign-2016

Kerala Election Campaign: How the Parties fared?

It's election time in Kerala and if you're a campaign strategist in the city chances are that you are already in demand. Kerala is...

Intel’s Ultrabook Campaign India

Intel has started its Ultrabook Campaign in India. The video commercial created has a uniquely choreographed team of 60 individuals create a human digital...

How To Pitch Creative Work?

Nobody likes a pitch ask someone from an agency and the answer you would get is that it costs money, they redirect your concentration...

Cut The Rope For Internet Explorer 9

Cut the rope is an award-winning mobile game developed by ZeptoLab. The game was released on Apple iOS App store in Oct ’10 and...

What Do Clients Really Want From an Agency?

If you are in the advertising business I'm sure that this thought would have already crossed your mind more than once. We have tried...
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