Saturday, August 18, 2018
ROI Driven Marketing

What ROI Driven Marketing Means to Marketers?

Every marketing discussion doesn't end without mention of 'How will this bring in ROI?' It's like the awful tasting dessert placed on your table...

Fastrack: Tees Campaign

Fastrack's latest campaign for Tees gets fifty thousand organic views in a single day. The ideation and conceptualization for the campaign has been done by 22feet,...
Gen Z

How To Target, Engage And Monetize Gen Z

No generation has been the center stage of world economies as the millennials have. The most studied, most economically empowered and the most technologically...
Storytelling Framework

How to Use A Storytelling Framework?

Gustav Freytag read voraciously as a young boy growing up in Kluczbork a small town in southwestern Poland. Little would have he known that...
Renault-Kwid-Cover

Behind the Scenes: Brand Renault Kwid

Renault has seen its share of highs and lows in India.  From the Logan launch in 2007 to setting up its plant in Chennai...

How To Pitch Creative Work?

Nobody likes a pitch ask someone from an agency and the answer you would get is that it costs money, they redirect your concentration...
Storytelling Techniques

Storytelling Techniques: Understanding Cause and Effect

The first rule of business is to question your assumptions before believing. In a world where everything is driven by impulse the ability to...

Cut The Rope For Internet Explorer 9

Cut the rope is an award-winning mobile game developed by ZeptoLab. The game was released on Apple iOS App store in Oct ’10 and...

Tata Jaagore Digital Campaign

 Tata Teas iconic Jaago Re! the campaign is back in a new avatar. The Jagoo Re! Campaign was launched in 2008 when Tata Tea...
Facts-Brands-Rio-Olympics

Facts & Brands at Rio Olympics (Infographic)

Olympics is the biggest sporting spectacle on the planet. Every four years around 3.6 billion (London 2012 figures) people tune into watching the event....
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