Storytelling Techniques

Storytelling Techniques: Understanding Cause and Effect

The first rule of business is to question your assumptions before believing. In a world where everything is driven by impulse the ability to...
kerala-elections-campaign-2016

Kerala Election Campaign: How the Parties fared?

It's election time in Kerala and if you're a campaign strategist in the city chances are that you are already in demand. Kerala is...
Storytelling Framework

How to Use A Storytelling Framework?

Gustav Freytag read voraciously as a young boy growing up in Kluczbork a small town in southwestern Poland. Little would have he known that...
MailChimp

How MailChimp Won Cyber Grand Prix at Cannes 2017

MailChimp won one of three Cyber Grand Prix at Cannes 2017 for its campaign 'Did you mean MailChimp.'  The campaign was inspired by a...
Renault-Kwid-Cover

Behind the Scenes: Brand Renault Kwid

Renault has seen its share of highs and lows in India.  From the Logan launch in 2007 to setting up its plant in Chennai...
Facts-Brands-Rio-Olympics

Facts & Brands at Rio Olympics (Infographic)

Olympics is the biggest sporting spectacle on the planet. Every four years around 3.6 billion (London 2012 figures) people tune into watching the event....

How To Pitch Creative Work?

Nobody likes a pitch ask someone from an agency and the answer you would get is that it costs money, they redirect your concentration...
Evaluate Design

How To Evaluate Design And Ad Creatives?

When was the last time you emailed someone a creative and the reply you got is "It's just not working for me."? If you...

Intel’s Ultrabook Campaign India

Intel has started its Ultrabook Campaign in India. The video commercial created has a uniquely choreographed team of 60 individuals create a human digital...
Prankvertising

Prankvertising

Prankvertising involves using marketing stunts or tactics which enable the band to break through the clutter, confusion and complexity of modern media to titillate...
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