Saturday, August 18, 2018
Renault-Kwid-Cover

Behind the Scenes: Brand Renault Kwid

Renault has seen its share of highs and lows in India.  From the Logan launch in 2007 to setting up its plant in Chennai...
kerala-elections-campaign-2016

Kerala Election Campaign: How the Parties fared?

It's election time in Kerala and if you're a campaign strategist in the city chances are that you are already in demand. Kerala is...
Storytelling Techniques

Storytelling Techniques: Understanding Cause and Effect

The first rule of business is to question your assumptions before believing. In a world where everything is driven by impulse the ability to...
Cannes Creative Effectiveness

How to win a Cannes Creative Effectiveness Lion?

Savlon from ITC picked the Grand Prix at Cannes Creative Effectiveness Lions this year for its campaign 'Healthy Hands Chalk Sticks'. Ogilvy India, the...
Facts-Brands-Rio-Olympics

Facts & Brands at Rio Olympics (Infographic)

Olympics is the biggest sporting spectacle on the planet. Every four years around 3.6 billion (London 2012 figures) people tune into watching the event....

Intel’s Ultrabook Campaign India

Intel has started its Ultrabook Campaign in India. The video commercial created has a uniquely choreographed team of 60 individuals create a human digital...

How To Pitch Creative Work?

Nobody likes a pitch ask someone from an agency and the answer you would get is that it costs money, they redirect your concentration...
Evaluate Design

How To Evaluate Design And Ad Creatives?

When was the last time you emailed someone a creative and the reply you got is "It's just not working for me."? If you...

Tata Jaagore Digital Campaign

 Tata Teas iconic Jaago Re! the campaign is back in a new avatar. The Jagoo Re! Campaign was launched in 2008 when Tata Tea...

Movies Live Forever On Facebook

Rockstar was among the most anticipated movies of 2001, the movie released on 21st May 2011 and received positive to mixed reviews upon release. It's...
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