Monday, June 18, 2018
Renault-Kwid-Cover

Behind the Scenes: Brand Renault Kwid

Renault has seen its share of highs and lows in India.  From the Logan launch in 2007 to setting up its plant in Chennai...
kerala-elections-campaign-2016

Kerala Election Campaign: How the Parties fared?

It's election time in Kerala and if you're a campaign strategist in the city chances are that you are already in demand. Kerala is...

How To Pitch Creative Work?

Nobody likes a pitch ask someone from an agency and the answer you would get is that it costs money, they redirect your concentration...
Facts-Brands-Rio-Olympics

Facts & Brands at Rio Olympics (Infographic)

Olympics is the biggest sporting spectacle on the planet. Every four years around 3.6 billion (London 2012 figures) people tune into watching the event....
Evaluate Design

How To Evaluate Design And Ad Creatives?

When was the last time you emailed someone a creative and the reply you got is "It's just not working for me."? If you...

Microsoft Windows 8 Launch Campaign Review

Microsoft launched Windows 8 last year reportedly spending over $ 1.5 - $1.8 billion dollars on its marketing campaign. Microsoft partnered with Crispin Porter...
Droga5

India Among Possible New Markets For Droga5

Droga5 (Independent Advertisement Agency) which has recently got a fund infusion by some prominent investors is looking to enter new markets in Europe and Asia. Speaking...
Brand Relevance

Disrupt to Build Brand Relevance

Over 88% of the brands part of fortune 500 firms in 1955 had disappeared by 2014. American Enterprise Institute believes that its safe to...

Movies Live Forever On Facebook

Rockstar was among the most anticipated movies of 2001, the movie released on 21st May 2011 and received positive to mixed reviews upon release. It's...

Intel’s Ultrabook Campaign India

Intel has started its Ultrabook Campaign in India. The video commercial created has a uniquely choreographed team of 60 individuals create a human digital...
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