Gen Z

How To Target, Engage And Monetize Gen Z

No generation has been the center stage of world economies as the millennials have. The most studied, most economically empowered and the most technologically...
Storytelling Framework

How to Use A Storytelling Framework?

Gustav Freytag read voraciously as a young boy growing up in Kluczbork a small town in southwestern Poland. Little would have he known that...
MailChimp

How MailChimp Won Cyber Grand Prix at Cannes 2017

MailChimp won one of three Cyber Grand Prix at Cannes 2017 for its campaign 'Did you mean MailChimp.'  The campaign was inspired by a...
ROI Driven Marketing

What ROI Driven Marketing Means to Marketers?

Every marketing discussion doesn't end without mention of 'How will this bring in ROI?' It's like the awful tasting dessert placed on your table...
Renault-Kwid-Cover

Behind the Scenes: Brand Renault Kwid

Renault has seen its share of highs and lows in India.  From the Logan launch in 2007 to setting up its plant in Chennai...
location-based-advertising-india

Location Based Advertising: India Story

Location is the single most vital piece of information about your identity as people build personas and even stereotype personalities based on where you...
Facts-Brands-Rio-Olympics

Facts & Brands at Rio Olympics (Infographic)

Olympics is the biggest sporting spectacle on the planet. Every four years around 3.6 billion (London 2012 figures) people tune into watching the event....
Brand Relevance

Disrupt to Build Brand Relevance

Over 88% of the brands part of fortune 500 firms in 1955 had disappeared by 2014. American Enterprise Institute believes that its safe to...
Copywriters

Copywriters: Dying Breed of Professionals

Many see copywriting as a dying art and we the client are to some degree responsible for it. Ask an agency professional, and you...
Printing_Cover_Photo

Printing Then & Now

One of the greatest inventions that humanity has seen is Guttenberg’s printing press. The press revolutionized the way we disseminate information, the way we...
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