Cannes Creative Effectiveness

How to win a Cannes Creative Effectiveness Lion?

Savlon from ITC picked the Grand Prix at Cannes Creative Effectiveness Lions this year for its campaign 'Healthy Hands Chalk Sticks'. Ogilvy India, the...
Storytelling Techniques

Storytelling Techniques: Understanding Cause and Effect

The first rule of business is to question your assumptions before believing. In a world where everything is driven by impulse the ability to...
Gen Z

How To Target, Engage And Monetize Gen Z

No generation has been the center stage of world economies as the millennials have. The most studied, most economically empowered and the most technologically...
Storytelling Framework

How to Use A Storytelling Framework?

Gustav Freytag read voraciously as a young boy growing up in Kluczbork a small town in southwestern Poland. Little would have he known that...

How MailChimp Won Cyber Grand Prix at Cannes 2017

MailChimp won one of three Cyber Grand Prix at Cannes 2017 for its campaign 'Did you mean MailChimp.'  The campaign was inspired by a...
ROI Driven Marketing

What ROI Driven Marketing Means to Marketers?

Every marketing discussion doesn't end without mention of 'How will this bring in ROI?' It's like the awful tasting dessert placed on your table...

Behind the Scenes: Brand Renault Kwid

Renault has seen its share of highs and lows in India.  From the Logan launch in 2007 to setting up its plant in Chennai...

Location Based Advertising: India Story

Location is the single most vital piece of information about your identity as people build personas and even stereotype personalities based on where you...

Facts & Brands at Rio Olympics (Infographic)

Olympics is the biggest sporting spectacle on the planet. Every four years around 3.6 billion (London 2012 figures) people tune into watching the event....

Copywriters: Dying Breed of Professionals

Many see copywriting as a dying art and we the client are to some degree responsible for it. Ask an agency professional, and you...

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