Wednesday, May 23, 2018
location-based-advertising-india

Location Based Advertising: India Story

Location is the single most vital piece of information about your identity as people build personas and even stereotype personalities based on where you...
Facts-Brands-Rio-Olympics

Facts & Brands at Rio Olympics (Infographic)

Olympics is the biggest sporting spectacle on the planet. Every four years around 3.6 billion (London 2012 figures) people tune into watching the event....
Brand Relevance

Disrupt to Build Brand Relevance

Over 88% of the brands part of fortune 500 firms in 1955 had disappeared by 2014. American Enterprise Institute believes that its safe to...
Copywriters

Copywriters: Dying Breed of Professionals

Many see copywriting as a dying art and we the client are to some degree responsible for it. Ask an agency professional, and you...
Printing_Cover_Photo

Printing Then & Now

One of the greatest inventions that humanity has seen is Guttenberg’s printing press. The press revolutionized the way we disseminate information, the way we...
kerala-elections-campaign-2016

Kerala Election Campaign: How the Parties fared?

It's election time in Kerala and if you're a campaign strategist in the city chances are that you are already in demand. Kerala is...

How To Pitch Creative Work?

Nobody likes a pitch ask someone from an agency and the answer you would get is that it costs money, they redirect your concentration...
Evaluate Design

How To Evaluate Design And Ad Creatives?

When was the last time you emailed someone a creative and the reply you got is "It's just not working for me."? If you...
Prankvertising

Prankvertising

Prankvertising involves using marketing stunts or tactics which enable the band to break through the clutter, confusion and complexity of modern media to titillate...

What Do Clients Really Want From an Agency?

If you are in the advertising business I'm sure that this thought would have already crossed your mind more than once. We have tried...

Recent Posts