Accelerated Mobile Pages or commonly known as the AMP Project is an open-source initiative from Google that wants to make the web read again. Reading on the web is a frustrating experience especially if you are from a developing country and use a 2G or an internet connection that’s slow and clunky. An average doesn’t wait more than 3 seconds for a page to load and usually exists the page to come back later.

Accelerated Mobile Pages wants to solve all that with pages which can load instantly.  AMP project has already seen over 100 releases which makes it pretty evident that the developers community also sees merit in the project.  Today the AMP roadmap is focusing on improving formats, analytics, ads and access. AMP consists of three parts: AMP HTML, AMP JS & Google AMP Code.

If your website is made of static pages and if you are a publisher like us you better implement AMP for your website. For creating and following the specification for AMP Pages check out the AMP Project Website.

If you wish to keep both AMP and Non-AMP Versions of the website you can follow the below instructions:

  • On any non-AMP page, reference the AMP version of the page to let Google and other platforms know about it:<link rel="amphtml" href="https://www.example.com/url/to/amp-version.html" />
  • On the AMP page, add the following text to reference its non-AMP canonical version:<link rel="canonical" href="https://www.example.com/url/to/regular-html-version.html" />

For standalone AMP pages (those that don’t have a non-AMP version) the AMP page should specify itself as the canonical version:

  • <link rel="canonical" href="https://www.example.com/url/to/amp-document.html" />

Standalone AMP pages will also be indexed by google if they can be found. Make sure that standalone AMP pages are linked to by other indexed pages or are listed in your sitemap.

For validating the AMP version of the URL you can check the guidelines shared by Google here.

Accelerated Mobile Pages for WordPress

If you are on WordPress then Automatic has already a plugin which enables you to create an AMP version of your pages. Do note that the plugin does not pages and archives as of now which means that all posts will be supported on your site.

You can also install the Facebook Instant Articles & Google AMP Pages from PageFrog plugin. This plugin also supports Apple News Format. The plugin apart from the support for the formats also provides a preview of how your web page will look in an AMP version to ensure you can optimize the design if required.

So what happens when your site supports AMP Version? AMP supported sites have a chance to be featured in the top carousel on Google Search. Check the screen shot below.

Accelerated Mobile Pages

AMP Project like Instant Articles on Facebook allows content marketers to provide a richer experience to a large number of users across the world who have a slower internet connection making content more accessible.