The most time-consuming job for Bloggers and Internet-driven small business owners, is creating appropriate content for sharing on multiple social media streams. Churning out such content every day is a major energy and time drain.
Social Media Examiner, says 63% of marketers report using social media 6 hours or more per week. 1 in 5 marketers spend more than 20 hours per week on their social media marketing strategy.
Any which way you look at that it’s a large time commitment.
Having said that, if you have a strategic plan on how to create content for sharing on social media, it’s possible to save a ton of time, and create high quality content for sharing.
This post describes 7 different ways to save time, while producing the high quality, social media content, you need for sharing on your social media streams.
#1- Set time aside for dedicated brainstorming sessions
Whenever you are thinking of and jotting down topics for your social streams it appears it’s been covered hundreds of times before. Hence, coming up with content ideas can be frustrating and time consuming. This is especially true when you are trying to created fresh, new, engaging content.
A terrific strategy for finding fresh content ideas that your target audience will love, is to set aside fixed times in day, each week to brainstorm with colleagues and friends.
Consider doing this via a Google Hangout or Skype conference call and people from far and wide can participate, making the session lively and fruitful.
During the session remember to ask questions like:
- What happened in our industry this week that’s interesting?
- What questions have our customers been asking lately?
- What topics have been coming up again and again on social media?
- Which of our blog posts are getting the most engagement from our readers?
Based on the answers that flow during the session, jot down a list of topics you’re going to cover in your social media marketing strategy. This will save you time, and help you identify topics your target audience is likely to love.
#2 – Set up alerts
Do consider the idea that great content ideas can actually come to YOU?
- Instead of you having to constantly track/discover usable social media content yourself.
Set alerts for online mentions of:
- Your brand name
- Your products
- Breaking industry news (Set up an alert for [Keywords] + [news])
- General industry keywords
Appropriate alerts can act triggers for new social media posts. Alternatively, these can often be shared directly as breaking news as they occur.
Whatever you do with alerts, adopting this strategy will always save you time and effort.
#3 – Create micro content to use in a variety of ways
Haven’t heard of micro content? Micro content is simply short, succinct, easily scanned, bits of content that your readers will love. Creating and delivering micro content is ‘HOT’ among digital marketers right now.
Examples of micro content are:
- Short bit of text
- Quick tips
- Micro-videos (think Vine or Instagram)
Whenever you encounter useful snippets of engaging content, copy and paste this in a Word document and save this for future use. Pretty soon you will have a document full of easily scannable bits of content.
When you find yourself with nothing to post, access this document and cut and paste engaging snippets of content from the list to your social media streams.
#4 – Pull tweetable quotes from within your blog posts
You’d think it would be easy to know what to post on Twitter, given the restrictive character limits. But sometimes coming up with a short – but memorable – tweet can be harder than you think!
One of my favourite strategies for coming up with tweets is to pull quotes from my website. After writing a blog post, I simply read it through and pull out one or two excerpts I think my audience will find most meaningful.
Then there are two things I can do with these quotes:
- Tweet them out myself along with a link to my blog post
- Use a plugin to create “Click To Tweet” boxes within my content.
This gives me a way to quickly find content ideas I can share, and it also gives my readers a quick and easy way to share content they find useful.
#5 – Republish older social media content
Many Internet driven business owners, assume they can only post the same content once. Nothing can be further from the truth.
Don’t hesitate to republish, old (but evergreen?) content. This can save you a lot of time and give such content a new lease of life.
Additionally, many of your fans and followers may have missed such content when you had published it earlier. These will engage with your re-posted content and give is a boost even though you had posted the content earlier.
#6 – Batch it
Whenever our work is interrupted, our productivity plummets. In fact, one study found that after a single interruption (even if it’s you interrupting YOURSELF), it takes the average person over 23 minutes to get back on track.
It takes the average person over 23 minutes to get back on track after being interrupted!
Instead of constantly interrupting what you are doing to post on a social media stream, batch all your social media posting into one specific time in your work day.
Mark this on your calendar. It can be once a day, or even once a week, but set aside a specific chunk of time, for creating all you social media content and/or posting it.
Create all your upcoming social media content and place it in a spreadsheet or Word document during a specific chunk of time.
You’ll be surprised at how quickly you produce content for posting on social media streams when you have a dedicated, uninterrupted chunk of time.
#7 – Look at your social media analytics for content ideas
What’s really tough when crafting social media post content, is that you do not have any way of knowing how engaging such post content are going to be with your target audience.
Often you’ll labour for hours, churn out what you think is a brilliant Blog post, share it on your social media streams, and this labour of love generates zero engagement.
Here is one strategy that does significantly boost the chances of social media content getting its greatest visibility and engagement: Mining your social media and website analytics.
Look for posts that have proven to be especially popular with your audience in the past. Don’t just re-share those posts (you could always do that though), use them to inspire new post ideas.
Mine your social media and website analytics to inspire new posts!
Look at your social media analytics, and identify different post-formats that typically do well.
If you find that your Facebook fans and followers seem to prefer image posts, you post more memes and infographics.
If you find your Twitter followers are clicking through to your blog posts, share more links.
There is no doubt that it takes time and effort to succeed at social media marketing.
Having said that being smart about how:
- You come up with ideas for you posts
- What you post
- When you post on a specific social stream
- Whether you use a tool for social posting or do it manually
Can make all the difference.
The seven strategies that have been described above will definitely help.
What would you add to this list? How do you save time when it comes to producing social media content? Do share your comments below. My readers and I will always be grateful if you do.
Please leave your comments they are a huge help
If you liked this Blog post, I’d love to read your comments. If you thought that this Blog post was not up to your expectations, I’d love to read your comments.
It’s your comments that helps me get better each day. Please pass on your bouquets or brickbats in the comments section right below.