If you had to find a common thread between all the brands that do well on social media. It will most likely be that all of them experiment with content on social media. As a marketer, you hustle to find new ways to improve engagement, increase followers and more.
Over the past few months, we have been looking out for brands that have experimented with individual content pieces. We believe that the below ideas look incredibly simple in terms of execution but have been crafted really well to captures anyone’s attention.
Royal Dutch Airlines
Royal Dutch Airlines uses a combination of icons and numbers creating a math puzzle that it wants its followers to solve.
— Royal Dutch Airlines (@KLM) April 5, 2016
Economist quizzes its followers with a business fact from past financial year. What’s interesting is how the image itself provides an explanation to the answer on being enlarged.
Where have house prices risen the most in the last year? Click to answer pic.twitter.com/eVpblLb8PV
— The Economist (@TheEconomist) October 8, 2015
Vox has been making waves when it comes to content on social, especially on Snapchat and Instagram.
BBC has been creating 15-second news content format for a while now on Instagram.
6 APR: With reports of near-misses involving aircraft, invasions of privacy and security breaches, drones are not always welcome flyers. Police in the Netherlands are trying one very low-tech solution to solve the problem – an eagle that goes after the unmanned aircraft as if they were its prey. Find out more: bbc.in/droneprey #Drones #Eagles #BBCShorts #BBCClick @BBCClick @BBCNews
Ixigo was in new off late for its work with content. The below video content generated around 52 million views on Facebook. Ixigo has been churning out around 2 -4 video per month.